MBA in Sales and Marketing
The MBA in Sales and Marketing, awarded by the University of South Wales, is a 180 credit programme designed to develop strategic marketing leaders for today’s competitive and digitally driven business environment. The programme provides advanced knowledge in sales strategy, consumer behaviour, brand management, AI driven analytics, and strategic marketing management. With a strong focus on data driven decision making and emerging digital trends, the programme equips students with the analytical, creative, and leadership skills required to drive revenue growth, build strong customer relationships, and create sustainable brand value. Graduates are well prepared for senior management roles across FMCG, retail, corporate organisations, and multinational enterprises.
The MBA in Sales and Marketing, awarded by the University of South Wales, is a 180 credit programme designed to develop strategic marketing leaders for today’s competitive and digitally driven business environment. The programme provides advanced knowledge in sales strategy, consumer behaviour, brand management, AI driven analytics, and strategic marketing management. With a strong focus on data driven decision making and emerging digital trends, the programme equips students with the analytical, creative, and leadership skills required to drive revenue growth, build strong customer relationships, and create sustainable brand value. Graduates are well prepared for senior management roles across FMCG, retail, corporate organisations, and multinational enterprises.
About the University
University of South Wales (USW) is a modern and globally-engaged public university in the United Kingdom known for its practical, career-focused education and strong links with industry. With campuses in South Wales and a presence internationally, USW offers a wide range of undergraduate and postgraduate programmes that combine academic excellence with real-world experience. The university emphasizes innovation, applied research, and professional development, preparing graduates to succeed in dynamic global workplaces.
About the Course
Duration
16 Months
Credits
180
Skills
About the Course
Duration
16 Months
Credits
180
Skills
About the University
University of South Wales (USW) is a modern and globally-engaged public university in the United Kingdom known for its practical, career-focused education and strong links with industry. With campuses in South Wales and a presence internationally, USW offers a wide range of undergraduate and postgraduate programmes that combine academic excellence with real-world experience. The university emphasizes innovation, applied research, and professional development, preparing graduates to succeed in dynamic global workplaces.
Programme Outline
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Leadership & Change Management
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Crisis Management
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Research Methodologies and Objectives
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Entrepreneurial Finance
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Strategic Marketing
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Project Management
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Strategic HRM
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Innovation, Sustainability and the Future Economy
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Sales Strategy & Customer Value
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AI, Analytics & Smart Campaigns
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Consultancy Project
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Undergraduate degree from a local University or UK (Hons) degree equivalent to SCQF level 10.
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Completed Professional Qualifications, equivalent to SCQF level 10
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CIMA – Advanced Diploma in Management Accounting + 3 Years Work Experience
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ACCA – Advanced Diploma in Accounting and Finance
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Executive Diplomas Awarded by State Universities in Sri Lanka
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(CIPM) – Students who have completed the certificate, equivalent of RQF 6)
What will be your next step?
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