About the Programme


About the Programme

The MSc Strategic Marketing program, awarded by Queen Margaret University (QMU), is a highly regarded degree that offers a comprehensive understanding of marketing strategies and their strategic implications. With a total of 180 credits, this program provides students with a well-rounded curriculum. The MSc Strategic Marketing program at QMU focuses on developing students' analytical skills and strategic thinking abilities to create effective marketing strategies that drive business success. Upon completion, graduates are equipped with the expertise to effectively analyze markets, design marketing strategies, and execute successful marketing campaigns.


About the University


About the University

Queen Margaret University (QMU) has gained recognition and achieved notable rankings for its academic excellence and commitment to student success. The university is highly regarded for its business related. Universitie’s dedication to providing industry-relevant education, innovative research, and impactful community engagement has garnered it a strong reputation in the academic community. QMU consistently ranks among the top universities in Scotland and the UK. Its reputation for producing graduates equipped with the knowledge, skills, and practical experience sought by employers contributes to its standing as a respected institution both nationally and internationally

Program Outline

Trimester 1 (4 months)
  • Strategic Marketing
  • Entrepreneurial Marketing & Change Management
  • Marketing communication & Media Management
Trimester 2 (4 months)
  • Strategic Brand Management & Corporate Reputation
  • Digital Marketing Strategy
  • Data Analytics & Measuring Marketing Effectiveness
Trimester 3 (4 months)
  • Dissertation / Marketing Consultancy

Entry Qualifications

  • Undergraduate degree from a local University or UK (Hons) degree equivalent to SCQF level 10.
  • Completed Professional Qualifications, equivalent to SCQF level 10
  • CIMA - Advanced Diploma in Management Accounting
  • ACCA - Advanced Diploma in Accounting and Finance
  • Executive Diplomas Awarded by State Universities in Sri Lanka
  • (CIPM) – Students who have completed the certificate, equivalent of RQF 6)
  • CIM – Level 6 Diploma
  • SLIM - Postgraduate Diploma in Marketing

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