BSc (Hons) in Marketing Management
The BSc (Hons) Business Management in Marketing programme, awarded by Queen Margaret University (QMU), is a highly regarded degree that prepares students for thriving careers in the field of marketing. This comprehensive program seamlessly integrates core business management principles with specialized modules centered around marketing strategies and practices. With the general degree achievable in 12 months and the Special (Hons) degree in 18 months, students can efficiently gain the essential knowledge and skills necessary for success in the dynamic marketing industry. QMU's reputation for excellence ensures that graduates are well-prepared to excel in marketing roles, equipped with a comprehensive understanding of marketing principles and the ability to devise effective marketing strategies in today's competitive business landscape.
BSc (Hons) in Marketing Management
The BSc (Hons) Business Management in Marketing programme, awarded by Queen Margaret University (QMU), is a highly regarded degree that prepares students for thriving careers in the field of marketing. This comprehensive program seamlessly integrates core business management principles with specialized modules centered around marketing strategies and practices. With the general degree achievable in 12 months and the Special (Hons) degree in 18 months, students can efficiently gain the essential knowledge and skills necessary for success in the dynamic marketing industry. QMU's reputation for excellence ensures that graduates are well-prepared to excel in marketing roles, equipped with a comprehensive understanding of marketing principles and the ability to devise effective marketing strategies in today's competitive business landscape.
About the University
Queen Margaret University (QMU) has gained recognition and achieved notable rankings for its academic excellence and commitment to student success. University’s dedication to providing industry-relevant education, innovative research, and impactful community engagement has garnered it a strong reputation in the academic community. QMU consistently ranks among the top universities in Scotland and the UK. Its reputation for producing graduates equipped with the knowledge, skills, and practical experience sought by employers contributes to its standing as a respected institution both nationally and internationally
About the Course
Duration
30 months
Credits
480
Skills
About the Course
Duration
30 months
Credits
480
Skills
About the University
Queen Margaret University (QMU) has gained recognition and achieved notable rankings for its academic excellence and commitment to student success. University’s dedication to providing industry-relevant education, innovative research, and impactful community engagement has garnered it a strong reputation in the academic community. QMU consistently ranks among the top universities in Scotland and the UK. Its reputation for producing graduates equipped with the knowledge, skills, and practical experience sought by employers contributes to its standing as a respected institution both nationally and internationally
Program Outline
- Talent management
- Business Accounting
- Business Management
- Business Economics
- Marketing Management
- Personal & Professional Development
- Change management
- Business Analytics
- Business & Professional Ethics
- Brand Management
- Digital Marketing
- Global Marketing Strategy
- Social Media Analytics
- Strategic Digital Marketing
- Marketing Communication
- Business Law, Ethics & CSR
- Research Methodologies
- Digital Marketing Techniques
- Marketing Analytics
- Digital Customer Experience
- Accounting & Finance for Business
- Innovation in Marketing
- Business Operations
- Final Project
- Students who’ve successfully completed degree foundation / SQA level 6 OR
- Advance Level Examination (Local/ International)- 2S passes
What will be your next step?
You’re one step closer to becoming a globally recognized graduate.
